Proudly Australian made, owned and designed


SWAP don't skimp on natural ingredients

At Shampoo With A Purpose. It's all about transparency. We want you to be buying our bars, knowing that you're not just helping out the environment, but you're not using harsh chemicals!

Shampoo With A Purpose only use the best, natural, non-harmful, components in the bars, to make sure you've got clean hair AND conscience!

here's a list of things S.W.A.P bars DON'T use!

  • No Sulphates
  • No Synthetic Fragrances
  • No Animal Derivatives
  • No Harsh Chemicals
  • No Propylene Glycol
  • No Artificial Colours
  • No Triethanolamine
  • No EDTA
  • No Parabens
  • No Harsh Detergents
  • No Animal Testing
  • No Palm Oil
  • No Packaging Waste

Ingredients In All Bars


This is a thickener from the seed of the guar plant, guar plants are legumes. Guar Hydroxypropyltrimonium Chloride is an organic compound that is a water-soluble, quaternary ammonium-derivative of guar gum. It gives conditioning properties to shampoos and after-shampoo hair care products. Outside of our usage, it's widely used in natural healthcare because of the fabulous ingestible properties and other cosmetics as a thickening agent.


This is a surfactant alternative to sulphate. It imparts lather into shampoo and serves perfectly as a cleaning agent. It is a sodium salt ester or a fatty acid made from coconut oil. You can't find any surfactant that is milder or safer than this one!


THIS IS NOT PALM DERIVED! This is 100% naturally-derived from rapeseed and soybean (canola) and is a great natural humectant (draws moisture to itself). It's a remarkable moisturiser for the skin and hair and will protect the scalp. Its thick viscosity makes it a fabulous frizz-killer and curl-definer. In large and non-diluted doses this can strip colour from the hair but at the balance we use, you won't see that effect.


This may have a similar-looking name but it's not a sulphate, we are really proud to call our bars sulphate-free! This is a great alternative to Sodium Sulfate (SLS and SLES, which are suspected carcinogens). It gives a rich lather to the bar without the possibility of skin irritation which can come with SLS and SLES. This product is derived from coconut oil, and conforms to Ecocert's natural and organic cosmetic standard and is 100% of natural origin. It's a high-performing foaming agent that gives your hair the cleansing that it needs!


This is just in our Dry Or Damaged and Colour Treated bars. Betaine is a fabulous, naturally-occurring amino acid derived from sugar beets. We've added this because of its excellent strengthening and healing powers for hair that has been damaged from treatments such as bleaching, straightening, blow-drying, weather conditions or colouring, and it's the ability to maintain elasticity in hair that has been colour treated. In other words - this gal will TREAT your hair to the nourishing that it needs whether your hair is dry and brittle or coloured to the max.

Choose your right shampoo

Full list of ingredients in each bar (INCI)


Sodium Cocoyl Isethionate, Guar Gum (Hydroxypropyl Guar Hydroxypropyltrimonium Chloride), Plant Origin Glycerin (Glycerin), Natural Coconut Fragrance, Moroccan Argan Oil (Argania Spinosa Kernel Oil), Coconut Oil (Cocos Nucifera), Sodium Laurel Sulphoacetate, Betaine, Shea Butter (Butyrospermum Parkii)


Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Jojoba Oil (Simmondsia Chinensis), Avocado Oil (Persea Gratissima), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Terminalia Ferdinandiana (Kakadu Plum) Fruit Extract), Coconut Oil (Cocos Nucifera), Sodium Laurel Sulphoacetate, Betaine, Shea Butter (Butyrospermum Parkii), Essential Oils of: Rosemary - Rosmarinus Officinalis (Rosemary) Leaf Oil, Orange Oil Citrus - Citrus Aurantium Dulcis (Orange) Peel Oil, Lavender Oil - Lavandula Angustifolia, Rose Oil - Rosa Damascena Flower Oil, Ylang Ylang - Cananga Odorata Flower Oil, Cedarwood Oil - Cedrus Atlantica Bark Oil


Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Plant Origin Glycerine (Glycerin), Sweet Almond Oil (Prunus Amygdalus Dulcis), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Salvia Hispanica(Chia) Seed Oil, Sodium Laurel Sulphoacetate, Betaine, Lilly Pilly Extract (Syzygium Leuhmanii Fruit Extract), Oatmeal Extract (Glycerin (and) Water (aqua) (and) Avena Sativa (Oat) Extract), Shea Butter (Butyrospermum Parkii), Essential Oils of: Santalum Album (Sandalwood) Oil, Cedarwood (Cedrus Atlantica Bark Oil), Patchouli (Pogostemon Cablin Oil), Vetiver (Vetivera Zizanoides Root Oil) Frankincense (Boswellia Carterii Oil)


Sodium Cocoyl Isethionate, Guar Gum (Guar Hydroxypropyl Trimonium Chloride), Plant Origin Glycerine (Glycerin), Moroccan Argan Oil (Argania Spinosa Kernel Oil), Sodium Laurel Sulphoacetate, Shea Butter (Butyrospermum Parkii), Panax Ginseng Root Extract, Salvia Officinalis (Sage) Extract, Seaweed Extract (Ascophyllum Nodosum), Essential Oils of: Juniperus Communis (Juniper) Wood Oil, Rosemary - (Rosmarinus Officinalis (Rosemary) Leaf Oil), Cedarwood - Cedrus Atlantica Bark Oil, Orange Oil - Citrus Aurantium Dulcis (Orange) Peel Oil, Pink Grapefruit Oil - Citrus Paradisi (Grapefruit) Oil, Lemon Oil - Citrus Medica Limonum (Lemon) Peel Oil, Lime Oil - Citrus Aurantifolia (Lime ) Oil, Mandarin Oil - Citrus Nobilis(Mandarin Orange) Peel Oil, Petitgrain OIl - Citrus Aurantium Amara (Bitter Orange) Leaf Oil, Bergamot - Citrus Aurantium Bergamia (Bergamot) Fruit Oil


Cetearyl Alcohol, Behentrimonium Methosulphate, Shea Butter (Butyrospermum Parkii),Theobroma Cacao (Cocoa) Seed Butter, Coconut Oil (Cocos Nucifera Oil), Avocado Oil (Persea Gratissima Oil), Jojoba Oil (Simmondsia Chinensis (Jojoba) Seed Oil), Guar Gum (Guar Hydroxypropyltrimonium Chloride), Pro-Vitamin B5 (d -Panthenol), Salvia Officinalis (Sage) Extract, Rose Geranium Essential Oil (Pelargonium Graveolens (Geranium) Oil, (Sweet Orange Essential Oil (Citrus Aurantium Dulcis), Rosa Moschata (Rose Hip) Seed Oil, Lavender Essential Oil (Lavandula Angustifolia).


Saponified Coconut Oil (Sodium Cocoate), Sodium Cocoyl Isethionate, Sodium Bicarbonate, Australian Lemon-Scented Gum (Eucalyptus Citriodora), Australian Lemon Myrtle Oil (Backhousia Citriodora), Australian Eucalyptus Oil (Eucalyptus Globulus Leaf Oil)


Saponified Coconut Oil (Sodium Cocoate), Citrus Oil (D-Limonene), Australian Lemon Myrtle Oil (Backhousia Citriodora).


Sandalwood Oil (Santalum Album), Cedarwood Oil (Cedrus Atlantica Bark Oil), Patchouli Oil (Pogostemon Cablin Oil), Frankincense Oil (Boswellia Carterii Oil), Vetiver Oil (Vetiveria Zizanioides (Vetiver) Root Oil).


Choose your fighter!

  • I have normal hair - The OG
  • I have dry hair - Dry Or Damaged
  • I have limp hair - Volume
  • I have combination hair - The OG
  • I have oily hair - Volume or The OG
  • I have curly hair - Volume
  • I am a swimmer - Dry Or Damaged
  • I have brittle hair - Dry Or Damaged or Colour Treated
  • I have coloured hair - Colour Treated
  • I have chemically treated hair - Colour Treated
  • I have bleached hair - Colour Treated
  • I have grey hair - Dry Or Damaged or The OG

Head here to read up on our ingredients.

Work the bar through your hair and it will lather up beautifully in seconds. We recommend using it with your existing conditioner (or SWAP conditioner bar) and then slowly cutting down to just using the bar (some people will need a transition period and others will not) - this will help to detox your hair from bottled and/or unnatural product. It's a combination of shampoo AND conditioner and you can use it as a standalone but some hair-types will need to adjust. The bar does not contain any soap so it will not dry and tangle your hair the same way a bar of soap or shampoo on its own will.
Don't forget that you can use the bar on your whole body as well, making it so easy to get in and out of the shower in a flash, without compromising on quality.

SWAP bars are shampoo AND conditioner - saving you extra time, money and effort of using multiple products. Make sure you read the above how-to which details transitioning to the bar as jumping from separate products to one requires a detox period and transition that is different for everyone! Some of you may still even need a bit of conditioning extra on the side - we recommend leaving the lather in your hair for a little extra time. You can even use it as a hair masque for a deep conditioning treatment.
SWAP also make a conditioner and hair masque bar which you can buy here to help with your transition or for those who need extra conditioning

SWAP conditioner bars are absolutely ace! They are high-powered so you don't need to use very much to get great results. Shampoo as per your regular routine (or for the Curly Girl Method, don't shampoo at all), then apply the bar to the ends of your wet hair, work through with your hands until well applied to your preference, leave in for 3 minutes then wash out. To use as a hair masque, apply to thoroughly wet hair, leave in for up to 20 minutes then rinse well. This will help to naturally renew and heal dry and damaged hair.

SWAP are working on a travel-case for the bars, sign up for our newsletter to be the first to find out when this is available! In the meantime there are loads of other options, I (Michelle) travel with mine in a aluminium case to store my earrings, but I know customers who have used everything from aluminium pencil case container, zip-lock bags, plastic containers from their local shop, small tupperware containers and even the original packaging after drying off the bar.

Wherever you like. We worked really hard to formulate a fuss-free bar that holds it's integrity and won't fall to mush in the shower. I have mine on the ceramic built-in shelf in my shower, but you can use a soap tray, a dish or even a little case. If you can keep the bar relatively dry it'll extend their life. For those of you who have a small space in the shower we have a draining in-shower holder which will be available soon! Sign up for our newsletter below and keep an eye out for this.

The O.G. - This is scented with a natural-class coconut fragrance. This is the only bar that contains perfume.
Colour Treated - This is scented with a floral essential oil blend.
Volume - This is scented with a natural herbal essential oil blend with hints of citrus.
Dry or Damaged - This is scented with an earthy, sandalwood essential oil blend.



Yes, SWAP are fully licensed to use the Australian Made logo, and are proud to be an Australian manufacturer owned by some super cute Australian ladies.

The O.G. bar is fragranced with a natural class perfume. The other bars are scented with essential oils. We currently do not stock a shampoo/conditioner bar that is free of fragrance or essential oil.

Click on STOCKISTS, this will direct you to an email and we will respond with a list of your closest stockists. Your email and details will not be kept for marketing use. We use the system of emailing to make sure you receive the most updated list as our stockists expand every day, and it really helps us to know where our customers are truly searching for our products.

Good! We would like you to buy wholesale too! Please get in touch with us - for our catalogues and further information.

Reach out to us at

These are not medicated products, however, they are mild and ph balanced to soothe your skin and scalp. We recommend a patch test before using as even some natural ingredients can inflame or worsen various skin conditions. SWAP Dry or Damaged and The O.G. bars are best suited to this.

These are not medicated products, however, they are mild and ph balanced to soothe your skin and scalp. We recommend a patch test before using as even some natural ingredients can inflame or worsen various skin conditions.

Yes! Test it out before extended use but these are all-natural products and should not worsen your condition.

Great question - SWAP don't make this claim without confidence!
A standard shampoo and conditioner is approximately 500ml. SWAP grated and converted our bars into a similar viscosity of liquid products. One bar filled 3.5 litres. SWAP repeated this test multiple times with all results falling within 3.1-3.6 litres. However - please note we do claim that it lasts up to 6 bottles, if it runs out faster then please review your storage of the bar and make sure no other family members are sneakily using it behind your back (you wouldn't be the first one).
SWAP have a large number of customers who use the bar for over 6 months, it's excellent value and easy to use.

Yes! SWAP bar are mild and ph balanced and will not sting their little eyes.

If that's your thing then sure! We have a few customers who do this and have great results.

SWAP feels that one of the biggest strengths of our product is its amazing quality as a single-use product. We now have a standalone conditioner bar that you can use to transition or as your regular conditioner - this is a great handmade product and leaves your hair silky-smooth. You can also use this as a fortnightly hair masque after you've transitioned.

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